Kristof Kloeckner talks Smart Cloud in Chicago

by Susan Eustis

Kristof Kloeckner talks Smart Cloud in Chicago
Smart cloud brings a revolution in collaboration. Smart cloud enables the interconnection of business process in real time with applications – apps. Apps are software that vendors and partners bring to a catalog of social business services. Kristof Kloeckner talked about this most exciting new initiative for IBM, saying that the aim of Smart Cloud is to enlist social business structures for IT. Apps are used to link people and process to each other in real time.

Kristof Kloeckner is General Manager of Rational Software, IBM Software Group . In Chicago this week he described application patterns that can be used in a manner similar to cell phones apps, but are for full blown business applications. IBM has positioned the smart cloud as a black box that has a catalogue of applications that can be downloaded and used within minutes, just like iPhone apps work on a cell phone. IBM has loaded the Smart Cloud with an initial 80 pattern apps that have been complimented by another 3,000 patterns from partners.

The social business structures for IT are implemented as applications with a pattern wrapper. The apps are listed in catalogues. Enterprise social business apps provide a pattern for xyz problem that needs to be solved by business. The apps can get a certification that describes how well the app fits a solution. A pattern for an app means that it can be adapted.

All the IBM customers are now outfitted with a SOA services oriented modular software infrastructure so the smart cloud is designed to provide a context for using SOA modules. Patterns for social business can use the new IBM Pure Systems hardware center as server that implements fully integrated hardware solutions with databases, systems management, and applications configurations all in the server as it is shipped. Then all the social business server needs is an app — an enterprise app called from the social business catalog.

Social business structures are used to build patterns in the cloud. IBM has established a software app trial environment where communications and sharing are enabled. It has established a core governance and processes pure systems center. In this way, the new svelte IBM is seeking to imitate the functionality of the iPOD and iPAD, not yet shaking its stogy underpinnings of transaction management excellence, but adding a new layer of social business systems that provides ease of access and ease of use unimagined as few as five years ago.

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Services Oriented Architecture (SOA) Middleware — Markets Reach $8.8 Billion By 2018

LEXINGTON, Massachusetts (April 27, 2012) – WinterGreen Research announces that it has published a new study Services Oriented Architecture (SOA) middleware. The 2012 study has 671 pages, 220 tables and figures. Worldwide markets are poised to achieve significant growth as the SOA systems provide the base for cloud computing. SOA is useful for addressing the need for flexible systems, the need for adaptation to mobile handset presentation of information, and the need for marketing analytics.

SOA supports cloud computing solutions with a platform. IBM is the market leader, setting the defacto industry standard in SOA systems implementation. IBM WebSphere is the defacto SOA standard by virtue of providing a way to interconnect disparate siloed web applications within a large data center.

IBM software combinations are able to SOA enable an IT data center. Worldwide markets are poised to achieve significant growth as the SOA systems provide the base for cloud computing. SOA is useful for addressing the need for flexible systems, the need for adaptation to mobile handset presentation of information, and the need for marketing analytics.

SOA supports cloud computing solutions with a platform. IBM is the market leader, setting the defacto industry standard in SOA systems implementation. IBM WebSphere is the defacto SOA standard by virtue of providing a way to interconnect disparate siloed web applications within a large data center. IBM software combinations are able to SOA enable an IT data center.

The IBM WebSphere SOA enterprise service bus (ESB) is at the core of data center modernization. The SOA infrastructure is not static. It grows and changes in complexity and coverage over time. It is a combination of application server, messaging, database, development, management, and collaboration technology.

Service-Oriented Architecture (SOA) is a set of products that support methodologies for designing and developing software. From this perspective, SOA is useful in a range of business environments. Service-Oriented Architecture (SOA) is implemented in the form of interoperable services, comprising an infrastructure that includes repositories, application servers, messaging, and development tools as well as a range of other software tools. SOA is much more than API like web services. SOA services are well-defined business functionalities. SOA consists of module systems management capabilities that together comprise an infrastructure SOA modules are built as software components so robust that they are called services. SOA components are discrete pieces of code and data structures that can be reused for different purposes, thereby introducing flexibility into the software systems. SOA has design principles used during the various phases of systems development and integration. SOA infrastructure provides a framework for a broad set of automated processes that occur in a data center, providing integration of applications at a fundamental level.

SOA is the foundation for cloud services. It is a fundamental infrastructure integration set of products that create application integration. As emerging cloud services require a framework, the reach of SOA has expanded, encompassing more of the software that IBM and other vendors offer than it did when the concept of SOA first emerged.

SOA markets are $5.518 billion in 2011. This represents significant growth. In 2010, WinterGreen Research had SOA markets at $3.987 billion, forecast to reach $4.436 billion by 2011. Instead significant growth was achieved because more frameworks are needed to build cloud computing and more infrastructure is needed in the data center to interconnect applications using middleware. Systems that were not classified as SOA are now reclassified as SOA.

Easy-to-install software and limited up-front investment is a business requirement driving the move to cloud computing where resource is paid for as needed. SOA has been widely adopted by the 17,000 large enterprise organizations worldwide because it meets these criteria. Significant SOA implementations are expected to be upgraded in the very large enterprise customer base as enterprises work to achieve data center elasticity that provides flexible response to changing market conditions.

There are another 14,000 emerging enterprises, companies with annual revenue between $300 million and $2 billion, all expected to build out SOA implementations. SOA provides modules of code that can be reused in different ways as market conditions change.

Exponential growth is driven by innovative new, mostly web based application deployments. The SOA systems are positioned to help IT departments address the challenges of harnessing scale up and scale out. SOA is a system that capitalizes on infrastructure build up to implement web services more economically.

SOA is positioned to deliver unprecedented volumes of data and application IT capabilities. It is used to implement lower cost platforms. A vast array of graphical user-oriented browser-based devices is coming on the market. Vendors are going to need flexible software infrastructure to build-out and deliver applications for those cloud based systems.

Services Oriented Architecture (SOA) middleware markets at $5.5 billion in 2011 are anticipated to reach $8.8 billion by 2018. Growth is driven by the need to provide flexible response to changing market conditions.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.

Check out the Wintergreen Research SOA Engines Study here.

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Marie Wieck At IBM Impact – No Solution Is An Island

by Susan Eustis

Marie Wieck At IBM Impact – No Solution Is An Island

Marie L. Wieck is general manager for the Application and Integration Middleware business unit in IBM Software. IBM Impact conference, with 8,500 attendees is organized around the theme of permitting businesses to build a completely new business model driven by technology implementation. Designing business from a technology framework is enabled by new WebSphere systems.

No Solution Is Island theme emphasizes the support IBM WebSphere has for collaboration within application development. Marie announced the next generation application server at the IBM Impact conference. The new version of the WebSphere application server represents the results of significant investment in cost effective delivery of core business capability supported by SOA services that provide integration. The ability to compose integration of services into new applications represents an extension of the designs that are enabled by WebSphere.

Transactions can be optimized and systems can be positioned to achieve flexible response to changing market conditions. Next generation application server WebSphere is fast. It is the fastest application server on the market. It is 16% faster as measured by industry standard benchmarks. This attention to benchmarks is a key benefit for the next generation systems.

IBM has open standards support with mission critical capabilities. Systems are more flexible. Operational automation can be achieved. The next generation application servers have faster start up times. It takes less than 5 seconds typically to start up the system. The developer can put an application on a credit card size device. This supports apps that are highly available.

Next generation systems improve developer productivity. Developers can drag in services visually and crate apps in this manner. The SOA systems create integration in an agile, adaptive manner. Capabilities are achieved on a new class of technologies that manages the business rules and completes the feedback loops.

WebSphere in the next generation permits the newly evolved applications to go onto a server directly. The system works without restarting cloud systems. The applications can be built for a cloud. New capability and better capability is achieved. More blogs are to come on Marie’s comments on the roll-out of IBM Pure systems and on the description of the advantages provided by cloud and federated systems.

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Video Streaming Outside The Firewall — Markets Reach $5.8 Billion By 2018

LEXINGTON, Massachusetts (April 3, 2012) – WinterGreen Research announces that it has a new study on Video Streaming Outside the Firewall: The 2012 study has 414 pages, 119 tables and figures. Worldwide markets are poised to achieve outstanding growth as people look for video content online and enterprises go outside the firewall to get content for employees.

Video content delivery on the internet is all about content and infrastructure. Infrastructure is needed to manage end point devices. Content is almost an afterthought once the infrastructure is in place. The vision of video content delivery is to change fundamentally the way media is accessed and consumed. User generated content represents a move away from entirely professional content to some content captured on the fly.

As better video tools become more widely available, the quality of the user generated content and the professional video begins to converge. There has often been little or no charge for uploading user-generated content. As a result, data centers are replete with exabytes of user-generated content that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability.

As mobile network connection speeds increase, the average bit rate of content accessed through the Internet and the mobile network will increase. High-definition video will be more prevalent, and the proportion of streamed content as compared to side-loaded content is also expected to increase with average mobile network connection speed. The shift toward on-demand video will affect mobile networks as much as it will affect fixed networks. Traffic can increase dramatically while the total amount of time spent watching video increases dramatically.

The online video content delivery business is characterized by rapid change. Converging, new and disruptive, technologies are rapidly evolving. Companies seek to connect people with information on the web and provide them with relevant advertising.

Google YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. Google YouTube offers analytic tools to help advertisers understand their audience and derive general business intelligence.

YouTube has experienced strong growth in mobile viewers and has established key partnerships with content companies to help monetize mobile video.

youtube.com Statistics

  • More than 3 billion views per day
  • 48 hours of video uploaded every minute
  • More video uploaded to YouTube in one month than the three major US networks created in 60 years
  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day
  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

Mediafly seeks to fundamentally change the way media is accessed and consumed. Mediafly is committed to the iOS platform. It has been there since the launch of the app store in 2008. Insight in consumer media organization and consumption, experience with enterprise security and analytics, and a rapid development cycle are applied to the iPhone, iPod Touch, and iPad.

According to Susan Eustis, principal author of the study, “Video streaming outside the firewall: is used to deliver content efficiently. Sometimes user generated content constitutes a portion of a website where the majority of content is prepared by administrators. Numerous user generated content is driving video markets outside the firewall. Network performance and broadband play a critical role in video streaming.”

Video Content Delivery outside the firewall markets at $1.8 billion in 2011 are anticipated to reach $5.8 billion by 2018. Growth is a result of the ubiquitous value of video for entertainment and communications. Video is invaluable in education, providing a broad set of use there. New infrastructure and tools are being used to create opportunity in streaming video outside the firewall. Video availability outside the firewall is evolving strategies in the cloud environment. Advertising represents the premier manner of monetizing video.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.

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Wind Turbines — Markets Reach $96.7 Billion By 2018

LEXINGTON, Massachusetts (March 26, 2012) – WinterGreen Research announces that it has published a new study on wind turbines. The 2012 study has 515 pages, 177 tables and figures. Worldwide markets are poised to achieve significant growth as countries impose stricter environment controls on the use for fossil fuels and coal to generate electricity. The fact that wind energy has reached parity for the long term comparative cost of energy bodes well for market growth.

China is emerging as a significant user of wind energy. The leadership of China has a focus on local generation of electricity using wind and solar renewable sources. Chinese leadership is very concerned about the pollution brought by the fossil fuel power generations and is very concerned about the deleterious effect of air pollution on the grandchildren. Like people everywhere, these leaders are very attached to family and to their grandchildren.

Japan is anticipated to start to replace its entire nuclear electricity generating capacity. That nuclear power generation capacity has been shut down completely and is unlikely to ever reopen. Floating wind generator systems represent a significant market opportunity for vendors. Wind systems are relatively quick to put in place and get operational.

The aim of virtually every government in the world is to encourage low carbon energy generation technologies to take over. This strategy echoes with a core message from the International Energy Agency’s World Energy Outlook 2011: Delaying action to reduce emissions is a ‘false economy’ – for every $1 of investment avoided in the power sector before 2020 an additional $4.3 would need to be spent after 2020 to compensate for the increased emissions.

A single Vestas wind turbine generates 25 times more energy than it uses in its lifecycle. A single Vestas wind turbine emits only one percent of carbon dioxide when compared to a coal power plant. When producing solutions to harness wind energy a small negative impact on the environment is made. Vestas is committed to reducing this impact to the extent possible.

China led the world in installing wind-power capacity in2011. It is very interesting that China is moving to implement local generation of renewable energy. This is a strategic move to use the wind energy where it is generated. The ability to use wind electricity where it is generated as much as possible appears to be the most cost efficient way to leverage renewable energy.

Local generation of wind energy is the most efficient way to utilize the power. Wind energy is poised to be less expensive than any other type of energy generation, faster to implement, and easier to store. The ability to distribute it directly from substations leverages an in place infrastructure, supporting direct investment in energy generation rather than build out of expensive high energy transmission lines.

Most electricity is used near urban centers that are not high wind areas, conducive to building wind farms with high power turbines. Localization of wind energy generation represents a way to get close to cities and population centers in a way that eliminates the need to build high power transmission lines. Localized wind energy can be transmitted to electrical substations and distributed to the users in an efficient manner.

Local delivery of wind energy is a priority for the Chinese because they see it as a way to avoid the crushing costs of building high voltage transmission systems. Vestas China has received its first V100 turbine order. The order came from Datang Hubei Renewable Energy (Datang Renewable). The newest addition to the 2 MW platform in China took place in early 2011. The order represents an important step into the low wind regime in China, but also a step into the new geographical market of the Hubei province for Vestas.

The 27 units of V100-1.8 MW turbines have a total capacity of 48.6 MW. They will be installed in the Long Ganhu wind farm in the Hubei province, a low-wind site with an average wind speed at 5 m/s. Compared to other wind power plants in China, the Long Ganhu site is situated close to one of the intensively energy consuming areas of Hubei province.

This answers the call from the National Government of pursuing the development of “distributed” wind power in China. The successful application of Vestas’ V100 at this wind site will set an example for distributed wind power at low-wind sites in other provinces, and the open-up in the Hubei province will bring new business opportunities for Vestas.

The low-wind sites in China is a new market of huge potential, but a new market implies new challenges for wind power developers. A proven and reliable technical platform and well-recognized business partners are a plus. Datang Renewable’s selection of Vestas for low-wind sites is the best recognition of long-term value in cooperation with a market leading vendor. The contract is of great significance; it helps open up a new market for Vestas, but also firms steps towards the exploitation of the dominant wind regime in China.

Vendors have a significant presence in renewables-based energy generation technologies: hydro, solar thermal and photovoltaic and biomass. Vendors own cogeneration assets, producing hydrogen through wind power. Hydrogen is used in stationary fuel cells, creating electricity for campus environments that is stable 24 hours per day. In this case, hydrogen becomes an energy storage mechanism.

According to Susan Eustis, lead author of the study, “wind energy market growth is inevitable. The requisite 100 successful trials have long since proved the viability of the technology, the turbines have elaborate systems engineering to ensure simplicity of design, and the costs provide wind generated energy at parity with fossil fuel generation. As storage systems evolve to mitigate the difficulties in intermittent supply of wind, wind energy will grow at a phenomenal rate. Storage will come from the manufacture of hydrogen to achieve campus fuel cell systems and from thin film batteries that provide 40,000 times the energy density of existing lead acid batteries. Breakthroughs in lithium will also provide better energy storage.”

Markets growing as fast as the wind energy markets have been growing have difficulties in the evolution of technology and manufacturing. Several vendors report difficulties in manufacturing. Vestas had significant difficulties meeting obligations and had to address manufacturing issues, but retained its brand recognition as a company offering a high quality unit.

Sinovel was not so fortunate. Sinovel encountered macroeconomic cyclical fluctuations as well as delays to some project approvals which impacted sales revenues and also caused a relatively large increase in management costs. Management costs went up 78% to 288m yuan in 2011. Companies in China have come under further pressure this year after grid companies temporarily halted new connections amidst a review of turbine quality.

Sinovel had some market setbacks. In addition to the fatal accidents, a short-circuit accident in February at a Jiuquan wind farm in Gansu seems emblematic of Sinovel’s struggles. The mishap knocked 598 turbines, with a combined capacity of 840,000 kilowatts, off the grid. Fluctuating voltage during the incident threatened the entire region’s power system, according to the State Electricity Regulatory Commission. The commission called the incident “the gravest accident in China’s wind power industry in recent years.”

Chinese wind-turbine prices have declined by around 20% for each of the past three years and sell for around half the price of a machine sold in Europe. Chinese wind turbine companies have come under further pressure this year after grid companies temporarily halted new connections amidst a review of turbine quality.

GE encountered market difficulty of a different nature. Demand for wind energy in the U.S. dropped about 50 percent to 4,900 megawatts. The slump prompted Fairfield, Connecticut-based GE, which has the largest share of the U.S. market, to improve its design and attract customers in new low wind markets. Towers are taller, blades longer and lighter, and turbines more reliable. New designs target installation in low wind areas for local distribution of wind generated power.

Wind turbine markets at $32.2 billion in 2011 are anticipated to reach $96.7 billion by 2018. Growth is expected to be worldwide and a result of vendor achievement of marked improvements in the technology. Wind markets for land based high wind areas are saturated. The ability to provide local land based systems in low wind areas and to implement offshore wind farms bodes well for market growth. Countries that invest in wind energy will achieve significant strategic advantage economically as wind energy represents efficient energy infrastructure delivery. Countries that do not invest in wind energy infrastructure will be left in the dust economically.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI / TCO economic models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.

Check out the Wintergreen Research Wind Turbine Study here.

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Refinery Catalysts — Markets Reach $4.3 Billion By 2018

LEXINGTON, Massachusetts (March 20, 2012) – WinterGreen Research announces that it has published a new study on refinery catalysts. The 2012 study has 683 pages, 188 tables and figures. Worldwide markets are poised to achieve steady growth as countries impose stricter environment controls on the manufacture and use of fossil fuels.

Hydroprocessing catalysts are used to create cleaner fuels–especially ULSD. Demand for cleaner fuels is driving the market. Refining catalysts are experiencing strong growth this year. New fuel standards are coupled with refinery increasing use of heavier and dirtier feedstocks and major additions to refining capacity. Refining catalysts are moving to a more balanced market. Producers of fluid catalytic cracking (FCC) catalysts had a surge in demand. The market is shifting from one characterized by oversupply to a more stable sales effort. Hydroprocessing catalyst supply-demand is evolving.

Hydroprocessing catalysts are the fastest-growing refinery catalysts. These catalysts help control and improve the operational efficiencies in the petroleum refining process. Demand is lower for the more mature FCC catalysts than the hydroprocessing catalysts. Hydroprocessing catalysts have passed FCC catalysts, becoming the largest segment of the refinery catalyst market.

Low sulfur regulations in developed countries, implementation of some sulfur restrictions in China, India and Mexico, and other countries is a significant market driving force. Increasingly higher sulfur-content is present in oil coming out of the ground.

The rapidly increasing demand for gasoline and diesel has increased the requirement for raw materials for their production. The limited supply of raw materials increases the overall cost of production.

Reforming catalysts are fundamental to the modernization of product reformate. They contain hydrocarbons with more complex molecular shapes having higher octane values than the hydrocarbons in the naphtha feedstock. The process separates hydrogen atoms from the hydrocarbon molecules and produces significant amounts of byproduct hydrogen gas.

Hydrogen is useful for fuel cells, meaning that refineries could become environments for generating electricity. Hydrogen is useful in stationary fuel cells that are evolving a market for providing local power in campus environments. Local power generation is becoming more valued as people realize that the cost of conditioning electricity for the grid is an unnecessary expense in local power environments.

Stationary fuel cells represent the base for distributed power generation worldwide. No more new coal plants, no mare extensions to the grid. Distributed power has become mainstream. Distributed generation (DG) refers to power generation at the point of consumption. The use of hydrogen and the manufacture of hydrogen in refinery environments could become significant aspect of markets.

According to Susan Eustis, the lead author of the study, “These factors have attracted manufacturers to refinery catalysts, as these help extract relatively more diesel and gasoline from the same amount of crude oil. The refinery catalyst market is thus boosted by the fact that the efficient use of catalysts can help the manufacturers’ better address the increasing energy demand. Hydroprocessing faces significant challenges as crude feeds get heavier; there will be more sulphur and nitrogen to extract; more aromatics to saturate; more metals to remove; and more coke to deal with. Refiners have ageing facilities, which may not be designed and optimized to meet new challenges.”

Generating power on-site, rather than centrally, eliminates the cost, complexity, interdependencies, and inefficiencies associated with transmission and distribution. Like distributed computing (i.e. the PC) and distributed telephony (i.e. the mobile phone), distributed power generation shifts control to the consumer.

As more capital investment is needed, costs for refining fossil fuels will rise, stimulating markets for renewable energy, making them more competitive with fossil fuels.

Refinery catalyst markets at $3.2 billion in 2011 are anticipated to reach $4.3 billion in 2018. Market growth comes in large part from demand for cleaner diesel fuel and the availability of newer technology and nanotechnology.

Hydrotreating catalysts will continue to achieve the best growth in the petroleum refining market, aided by the increasingly sour nature of the crude petroleum supplied to the market. Efforts by Brazil, China, India and Russia to improve their air quality by the introduction of low-sulfur fuels are ongoing. Hydrocracking and fluid catalytic cracking (FCC) catalysts achieve advances, particularly in Asia as the growing motor vehicle fleet stimulates new gasoline and diesel fuel demand.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.

Click here for the study

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Steve Mills at IBM Pulse: Running the Business is About Sharing

by Susan Eustis

Steve Mills at IBM Pulse:  Running the Business is About Sharing

Steven A. Mills, IBM Senior Vice President and Group Executive – Software & Systems speaking at Pulse on March 6, 2012, invited the audience of developers to rethink the cultural model for IT.  He spoke about the necessity of sharing in all aspects of a business.   Steve Mills emphasized that sharing is fundamental to process and cost takeout.   He said that formulating IT, running automated process is a journey.   “Rethink the cultural model for IT and you will get value out of it,” said Steve Mills.

Steve Mills was inviting the Pulse developer audience of 8,000 to rethink the culture model for IT to surface the cultural conflicts in IT that exist between distributed systems personnel and mainframe centric personnel.  Mills challenged the audience of developers to understand that sharing is fundamental to teamwork and efficient operations.    Virtualization of infrastructure is the new model for sharing and that technology has touched every IT department.

Information technology is impacted by the economics.  Smarter planet is an IBM initiative built to address managing the resources brought by the challenges of effectively using 1.2 zettabytes of data.   Steve Mills talked about the rate of change in IT and the use of great analytics to address understanding data and turning it into information using dashboards.  The single view of the data was a core theme of Steve Mills speech.

Steve Mills talked about IT In a world where there are 32.6 million servers  –  operating at 85% idle capacity.  The energy power and cooling costs for server farms are improved by implementing shared systems.   Management and administrative costs are controlled when shared computing environments are put in place.   New server spending can be controlled with virtualization, based on leveraging the mainframe in combination with distributed servers to implement a hybrid modernized computer infrastructure.  The idea is not to go completely to the mainframe, but to the extent possible to leverage the positive parts of that systems implementation that provides a flexible hybrid systems that can be provisioned in an automated manner.

IBM uses all different platforms; the applications are put on the platform that is most appropriate for that particular task.  That is the best way to control labor and systems costs.  IBM is investing in helping manage IT costs that are jumping off the charts.  Management of server sprawl drives cost.  By improving the ability to manage  better, it is possible to address problems associated with consuming an ever larger proportion of IT budgets by supporting achieving ways to operate more efficiently

IBM corporate infrastructure is comprised of 110 petabytes of data that are handled with 1.2 million MIPS of capacity.   As IBM sought to deal with these issues internally, servers were consolidated.  IBM achieved a reduction in the number of applications from 15,000 applications to 4,500 applications.  This represented a cultural change because every part of the IBM organization swore that they needed each of the 15,000 applications.  No one wanted to let go of their own application.

IBM has been able to internally increase storage utilization from 50% to 90 % achieving effective TCO.   The value of mainframe is apparent as distributed workloads are moved to a  faster processor on the main frame.    Linux runs on the main frame as well as it does on distributed servers.  Customers can save money on software when they consolidate workloads on the mainframe.

Systems consolidation implementation on a range of platforms is implementing modernization.  IBM has spent a lot of time looking at ways to manage bringing down systems cost while maintaining or improving service levels.  Sharing of information and data addresses the issues of getting the right information to the right place at the right time.  New products represent a way to model one common expression of data and share it across applications that require more data from a variety of sources.  Steve Mills made a compelling case for implementing systems in a manner that is thoughtful and addresses issues of sharing and culture in a manner that delivers value to the busines

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IBM Smarter Service Assurance for Service Providers

IBM Smarter Service Assurance for Service Providers
Smarter communications is needed to enable new services & business models. Service assurance depends on key imperatives:

Operations dexterity
Modernization of customer relationships
Innovation achieved via support from business leadership

Services providers have been concentrating on building out cost-effective ultra-fast broadband deployments.  The strategy to support this is one that implements network built in ability to achieve customer insights.  The aim is to enhance customer experience and optimize network cost. IBM smarter service assurance for service providers is providing a robust set ot tools that support:

Culture of collaboration
Cost containment
Agile, flexible and reconfigurable processes
Agile, flexible and reconfigurable infrastructure
Common Critical Success Attributes

IBM customers demonstrate the ability to improve operational efficiencies and reduce costs. IBM systems for service providers let the users differentiate the customer experience. IBM software support for service providers means on the network it is possible to create, manage, and monetize better customer experiences.

IBM systems for service providers support the ability to rapidly launch partner arrangements.  Users can exploit advanced analytics.  Systems support maximized effectiveness of customer interactions.  The aim is to leverage integrated service management.

The aim is to leverage intelligence for differentiation.  The aim is to optimize self-service. Web portals rely on carrier grade performance and scalability to deliver highly secure, quality assured services.

The IBM service provider network systems is able to permit users to exploit evolving analytics capability.  Static thresholds that have been established can be enhanced by creating multiple sub-threasholds that collectively form a dynamic threshold.

Multivariate analytics are built off linear prediction to achieve non-linear prediction.  This is based on proven IBM InfoSphere streams analytics.  The IBM service provider system is able to consider behavior of multiple metrics together.  It is able to learn normal behavior.  It is able to discover which metrics are related to each other.  In this manner the system is smarter than competitive systems.  The IBM service provider analytics promise to permit businesses everywhere to implement systems that provide significant competitive advantage.

IBM InfoSphere streams analytics can detect anomalies rapidly, as metrics deviate from normal behavior individually and from the correlated group.  The system works with a combination of univariate and multivariate techniques to produce fast and reliable anomaly detections and predictions.

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Cloud Computing: Chris O’Connor IBM VP Talks About Smarter Cities

by Susan Eustis

Cloud Computing: Chris O’Connor IBM VP Talks About Smarter Cities

Smarter Cities initiatives are being implemented on the top of cloud computing.  The aim is to get governments started implementing automated process in an affordable manner.  Models and intelligent operations centers are leveraged.  Systems improvements are being applied to city government to manage police, transportation, water, and fire departments.  IBM has tackled the provision of integration of entire blocks of city services in a manner that supports management at a very granular level.

A common transportation model leverages systems approaches to problem solving.  Workflows and analytics can be applied to traffic flow analysis, coming up with the ability to reroute on the fly, help understand why streets get congested, and make the city transportation systems run better.  Predictive analytics let city departments understand 5 to 30 minutes ahead of time that a problem is about to occur, providing authorities the ability to act before congestion occurs.  The aim is to move buses around and reroute traffic in order to keep public transportation moving in anticipation of a problem.

Managers are given tools to adjust flows so as to prevent problems from happening. Health and transportation systems are given ties into public safety using the IBM model.

Intelligent water systems are being implemented in a way that makes sense, all using cloud computing.   A holistic planning view is being combined with deep domain expertise that brings new management capability to cities.

IBM has designed software with the aim to support water commissioners. A water commissioner and a manager of homeless shelters can communicate with each other easier and with citizens.  Citizen interaction is supported.  Policing can be improved as illustrated by the example of New York City, providing a best of breed organized portfolio.

IBM solutions approach to managing cities is based on an elegant IBM cloud.  The cloud works because the cities are frequently budget constrained.  They cannot charge more taxes.  Bond referendums are wrung out.  Cloud offerings permit cities to purchase the same software they would buy from IBM on a license, but it is hosted on the cloud.  The cloud provides a rental model

IBM says “we have had several positive comments from customers that have been surveyed about the cloud pricing, users seem to like it that the cloud model can avoid an immediate capital expenditure.  Dealing with maintenance and a product support staff, etc. in the cloud seems to be a plus for our cloud customers.”   Vinodh Swaminathan, director of IBM business development for intelligent transportation systems did say on the IBM analyst call today that having “predictive” analytics was very important to Singapore and to Zhenjiang.

 

 

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Chandar Pattabhiram IBM Vice President, Cloud Product Strategy Talks About Cloud

by Susan Eustis

Following is a conversation we at WinterGreen Research had with Chandar Pattabhiram IBM Vice President, Cloud Product Strategy, where he talks about cloud positioning and integration in this context.  As cloud computing becomes the new mantra for improving business productivity and efficiency, we look to our leaders in the channel to provide new business models.  Chandar is surely one of our best.

What difference does integration make in a cloud environment?

  • Integration has become the ‘productivity application’ for Cloud computing. Without integration, Cloud users don’t get access to critical backoffice information locked away in other on-premise applications. For example, a salesforce.com users needs access to critical customer information – orders, invoices, credit history, payment history, etc. – that is locked away in an ERP application like salesforce.com. Without integration, Cloud users are doing one of two things: a) ‘swivel-chairing’ to multiple apps to access the information  b) manually calling people or accessing offline spreadsheets, etc. With integration, they get all the information they need in one place – in the Cloud. As a result, they are able to maximize their productivity and the company is able to maximize the economic value of their Cloud investment.

 

So, you suggest that integration is the very base of cloud computing, that we used to have siloes that represented different aspects of a line of business, and now we are finding that it is more efficient to use one set of information for ordering and billing and shipping rather than having separate customer lists.

Why would an IT manager want to integrate between cloud environments within the data center?

  • Most companies operate in a hybrid Cloud environment. They consume some public Cloud services like salesforce.com, create some private Cloud services and house within their data center and also house traditional on premise applications. In such an environment, they may have the need to: a) integrate public cloud apps with each other (e.g. salesforce.com and netsuite), b) public cloud and private cloud apps (e.g. salesforce and a private cloud commissions applications they have developed), or c) integrate Cloud and on premise applications (e.g. salesforce, private cloud commissions application and SAP). The business value is as mentioned above – increased end-user productivity and lower IT costs.

Why would an IT manager want to integrate within cloud environments within the data center?

  • A company may have a combination of Private Cloud services within a data center. For example,a private cloud service for patient tracking and another private cloud service for patient billing. In this example, they will have the need to integrate these private Cloud services with each other within the data center.

Does this make any difference to the line of business?

  • As mentioned above, Integration has become the productivity application for Cloud Computing. With integration, line-of-business users get a 360* view of business information in one place – directly in that Cloud application rather than having to log into multiple places. As a result, they are able to maximize productivity and deliver a superior customer experience. As SaaS applications are being rapidly adopted by line-of-business user (salesforce.com, taleo, Success Factors, etc.), integration has become one of the most critical factors for the continued adoption and success of these applications over time in each company.

 

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