Marie Weick at IBM Software Group Presents on Cloud and Collaboration Enabled by IBM
At the recent IBM software analyst event, Marie Weick discussed how clients are using IBM software to react very quickly when promotional activities arise. She described the traction that IBM WebSphere has in the market as the leading middleware product. One customer had seen 600% increase in promotion effectiveness.
IBM WebSphere is able to support business agility by providing SOA componentized code modules that permit more rapid programming.
Fast, flexible, reliable access within the enterprise and to partners and distributors has been facilitated. The systems are key to achieving a globally integrated enterprise.
Marie Weick talked about collaboration. The ability for IT to extend to the edge of the network has been enabled with cloud computing. The cloud supports platforms as a service, creating enormous traction for departments and people in a line of business that are able to leverage cloud platform techniques.